Project: Agartha

Full Brand Identity / Strategy / Voice / Digital Direction

The Client
Agartha is a supplement and wellness brand on a mission to rewire how people think about health—merging modern science with ancient wisdom, without selling dogma.

The Challenge
They had a powerful philosophy and deep research backing—but no clear visual or verbal identity to carry it. The vision was bold and original, but the brand didn’t exist yet. Agartha needed an identity system that could speak to modern wellness seekers with clarity, intelligence, and authority—without losing its emotional depth.

The Impact
Nocturne built a full brand system from the ground up—starting with strategic positioning, brand voice, and visual identity. We created a logo system, color palette, typography, and messaging that reflect Agartha’s core values: scientific integrity, personal transformation, and clear, trustworthy education. The design avoids trends and clichés common in the wellness space, focusing instead on structure, clarity, and adaptability across packaging, digital platforms, and content. Voice and tone guidelines were developed to balance authority with approachability—smart, but never clinical.